In early 2021, Mastercard introduced a rule for its European card issuers known as AN 4569 - Revised Standards for the Display of Enhanced Merchant Data. This mandate, effective from October 2023, brings about crucial changes in the way card issuers present transaction information to cardholders. Here is how to comply and get the most out of this requirement.
The mandate in a nutshell
As per Mastercard, the global chargeback market volume is estimated to reach $117 billion in 2023 and for every $1 chargeback, the cost would be around $3.60. A US market study revealed that 96% of consumers want more details that help them easily recognize purchases, and nearly 25% of all transaction disputes could be avoided by delivering more details. The mandate aims to enhance the transaction transparency, reduce disputes, and improve the overall customer experience by ensuring comprehensive and identifiable transaction information for cardholders.
Simply put, consumers are demanding more clarity around what they bought/who they bought it from, and the provider side aims to decrease the number and costs of chargebacks.
Payment data enrichment, the core of compliance
In simple terms, data enrichment involves obtaining additional information by linking existing data to external sources without the customer input. The goal is to make the data more valuable and informative, typically by filling in missing values or by providing context that would otherwise be unavailable.
Structure of enrichment data to transactions follows natural logic. There is information related to the merchant and to the shop itself.
By supplementing customer data with data from external sources, banks can gain a better understanding of who their customers are, what they need, and how they behave. This data can improve customer service, personalize the banking experience, and make better credit risk decisions.
Below you can see all the data points to enhance the transactions with:
3 reasons why go beyond the mandate
Enhanced User Experience
By surpassing the minimum requirements outlined by Mastercard, you can offer your cardholders a more detailed and comprehensive view of their transactions. Providing additional information such as GPS location, purchase category, and URL address not only meets customer expectations for transparency but also enhances their overall experience. This level of detail can lead to increased customer satisfaction and loyalty.
Higher Reduction in Disputes and Fraud Prevention
Enriching payment data beyond the mandated standards, such as including GPS location and Eco tags, provides a more robust authentication of transactions. This added layer of information not only helps in reducing transactional disputes but also acts as a deterrent to fraudulent activities. The more detailed and accurate the transaction information, the less likely it is for customers to dispute charges or friendly frauds.
Competitive Advantage
Going beyond Mastercard requirements demonstrates your commitment to providing the best possible service to your customers. This can set you apart from competitors who may only meet the minimum standards.
Get the right partner
If you haven't yet found an enriched data provider (or aren't 100% happy with current solution), now is the time to look for one.
Choosing the best provider to meet your needs is essential. When working with a transaction data enrichment provider, take advantage of all the benefits they offer to get the most out of the service. TapiX offers free intro calls so you can discuss your specific needs with one of our experts and see how we can help you exceed the mandate requirements.
About TapIX
TapiX is API-based service with 220 000+ merchant data coverage globally and 99.99% accuracy. Insert your own inputs and see the quality of the enriched data for yourself in the demo.
