Get trusted insights and truly understand your clients' lives
Discover more data solutions that empower your analytics teams to make smart strategic decisions.
Customer behavoiur insights
Truly understand your
clients' daily lives
Maximise scoring accuracy with intelligent transactional data and gain a new layer of insight into your clients' daily lives and behaviours with 99.99% accuracy.
Get behavioural patterns from your payment data
Analysing income and expenditure and behaviour patterns can take a long time. Are you quite sure today that you finally know and understand who is really the clients on the other side? What are their habits, needs or wishes?
Even a seemingly decent person...
Analyzing income, expenses, and behavior patterns can take time. Are you certain you truly know who your loan applicant is by the end?
...can actually be someone else
Identifying a risky gambler from a successful manager with a family can be tricky. However, with a structured transaction history based on detailed payment categorization, merchant identification, and purchase location recognition, you’ll know immediately.
Why use enhanced transactions to analyse clients' behaviour?
Drive operational efficiency
Empower marketing, sales or development teams with invaluable customer insights and upsell/cross-sell the right products at the right time.
Drive hyper-personalisation
Increase client loyalty and retention by communicating with clients in a personalized way and in the context of their needs based on accurate segmentation.
Drive data-driven decision making
Payment data unlocks opportunities to not only understand your current status and history in detail but is even the key to predicting future behaviour.
How to leverage smart data for behaviour analysis?
Leverage the power of correct payment categorisation
Tag and segment each individual transaction
25 merchant categories and 500+ ready-made store-level tags
Retail, Business, Investment, Eco and Custom labelling
Subscription labelling
Exceed MCC categorisaton
Gain deep insights into specific client lifestyle and predict behaviour with a four-level transaction categorisation system.
Discover behavioural patterns from spending locations
Knowing where your clients live, where they pay and where they actually live will help you better understand and predict their living expenses.
Street, zip, city, region, county and country
Identification to the level of individual stores in large shopping centres
Physical store, e-shop and online payment recognition
Understand who your clients actually pay
Knowing where your clients live, where they pay and where they actually live will help you better understand and predict their living expenses.
Tapix enhances any payment type
Bank transfer identification
Card payments, ATM withdrawals and open banking recognitions
Recurring payments, tranwsfers and subscriptions
solutions
Smart data for credit scoring
Maximize scoring accuracy and gain a new layer of insight into clients´ daily lives
Be a step ahead
Product insights
Recurring Payments in Digital Banking: How to Go From Chaos to Clarity
The more digital we become, the more online services, subscriptions and recurring payments we need to keep track of, as they become integral part of our daily lives. From streaming platforms and cloud storages to monthly fitness memberships and car payments, these automated transactions offer convenience, but at the price. Without accurate transaction data presented in a user-friendly way, managing them becomes a financial challenge - both for consumers and banking institutions.
Success stories
How to Build a Bank From Scratch: Behind the Scenes of Partners Banka Launch
Launching a digital bank involves navigating regulatory complexities, making critical technology decisions, and prioritizing customer-centric innovation. Partners Banka, established in the Czech Republic in December 2020, provides practical insights into this challenging yet rewarding journey.
Industry insights
Top digital banking and fintech influencers to learn from
The fintech industry can be a crowded place. As it continues to grow and evolve, staying updated on the latest trends and innovations becomes more important than ever. LinkedIn is a goldmine for discovering influential thought leaders who provide valuable insights, news, and ideas that shape the sector.
Switch to Tapix today!
Explore how Tapix can help you get the most from transaction data, increase your app engagement and turn UX into your competitive advantage.
