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Customer behavoiur insights
Truly understand your
clients' daily lives
Maximise scoring accuracy with intelligent transactional data and gain a new layer of insight into your clients' daily lives and behaviours with 99.99% accuracy.
Get behavioural patterns from your payment data
Analysing income and expenditure and behaviour patterns can take a long time. Are you quite sure today that you finally know and understand who is really the clients on the other side? What are their habits, needs or wishes?
Even a seemingly decent person...
Analyzing income, expenses, and behavior patterns can take time. Are you certain you truly know who your loan applicant is by the end?
...can actually be someone else
Identifying a risky gambler from a successful manager with a family can be tricky. However, with a structured transaction history based on detailed payment categorization, merchant identification, and purchase location recognition, you’ll know immediately.
Why use enhanced transactions to analyse clients' behaviour?
Drive operational efficiency
Empower marketing, sales or development teams with invaluable customer insights and upsell/cross-sell the right products at the right time.
Drive hyper-personalisation
Increase client loyalty and retention by communicating with clients in a personalized way and in the context of their needs based on accurate segmentation.
Drive data-driven decision making
Payment data unlocks opportunities to not only understand your current status and history in detail but is even the key to predicting future behaviour.
How to leverage smart data for behaviour analysis?
Leverage the power of correct payment categorisation
Tag and segment each individual transaction
25 merchant categories and 500+ ready-made store-level tags
Retail, Business, Investment, Eco and Custom labelling
Subscription labelling
Exceed MCC categorisaton
Gain deep insights into specific client lifestyle and predict behaviour with a four-level transaction categorisation system.
Discover behavioural patterns from spending locations
Knowing where your clients live, where they pay and where they actually live will help you better understand and predict their living expenses.
Street, zip, city, region, county and country
Identification to the level of individual stores in large shopping centres
Physical store, e-shop and online payment recognition
Understand who your clients actually pay
Knowing where your clients live, where they pay and where they actually live will help you better understand and predict their living expenses.
Tapix enhances any payment type
Bank transfer identification
Card payments, ATM withdrawals and open banking recognitions
Recurring payments, tranwsfers and subscriptions
solutions
Hyper-Personalised Communication
Enrich your CRM profiles with accurate spending and location insights.
Smart data for credit scoring
Maximize scoring accuracy and gain a new layer of insight into clients´ daily lives
Be a step ahead
Industry insights
Beyond Transactions: Banks as Lifelong Partners - A Contextual and Marketplace Perspective
Modern banking is becoming more personalized than ever, thanks to strategies like contextual banking and marketplace banking. This article explores how these strategies are changing the way banks help clients in different stages of their lives – from student loans and discounts to mortgages and business loans.
Industry insights
How Gamification in Banking Is Levelling Up User Engagement in Mobile Apps
The concept of gamification, originating from the video game industry, has transcended into various fields of technology in the early 2000s as a novel marketing strategy. As banking apps and platforms continue to rise, gamification is reshaping how banks and fintech companies interact with their users, drawing valuable lessons from engaging video game experiences.
Industry insights
Contextual banking: When talking to a bank finally makes sense
Imagine a world where banks are not just a place you put your money, but they actually understand your needs. They speak in a way that makes sense and help you navigate your finances. If you ask any fintech enthusiast with over 20 bank accounts and a plethora of fintech platforms, they constantly explore and seek the most from their banking apps.
Switch to Tapix today!
Explore how Tapix can help you get the most from transaction data, increase your app engagement and turn UX into your competitive advantage.
FAQs
Bring more value to your users through enriched payment data
Looking for a payment data enrichment API with real-time processing?
You can call the Tapix API real-time at any point during the transaction process. However, we recommend doing so as early as possible—ideally during pre-authorisation or authorisation. This way, the enriched data is available immediately and can be used for real-time features like push notifications.
How do I implement payment data enhancement in my system?
Integrating the Tapix API is quick and straightforward. You'll have access to comprehensive technical documentation and implementation guides, all publicly available. Additionally, a dedicated implementation manager will support you throughout the process and answer any questions you may have.
Learn how Tapix API works
We believe that the better data you have, the less work you have to do.
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