OTP Bank, Hungary’s leading bank and the headquarters of OTP Group, serves millions of customers across Central and Eastern Europe. At this scale, consolidating providers and ensuring consistent data quality is key to delivering a seamless digital banking experience.
The Challenge: From Multiple Providers to One
OTP had been working with more than one provider for transaction data enrichment. While the setup worked, it created unnecessary complexity and limited further improvements.
To simplify operations and strengthen the foundation of its digital banking services, OTP decided to consolidate providers and rely on Tapix as its single partner.
Why Tapix
By moving to one provider, OTP achieved:
- Expanded merchant coverage and details such as names, categories, GPS, carbon footprint or phone numbers
- Consistent enrichment that reduces customer support needs
- A single, reliable source of data powering both existing and future digital features
“Having one consistent data foundation makes the whole digital bank stronger. With Tapix, we now rely on a single source of high-quality enrichment that supports everything from carbon footprint insights to spending overviews.”
— Péter Vouszka, Head of Digital Banking at OTP Bank
What It Means for Customers
“For customers, it simply means their transactions are clearer and more reliable. That’s the base every digital feature depends on.”
— Marcell Ortutay, Product Owner at OTP Hungary
OTP Bank’s decision to consolidate enrichment providers reflects its broader digital strategy: continuously refining and simplifying services for millions of users, ensuring that every feature is powered by trusted, high-quality data.
