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Compliance is not merely a regulatory obligation. It's an investment in the future of user experience. Mastercard's AN 4569 mandate, introduced in early 2021, sets a new standard for the display of enhanced merchant data. In this article, we dive into the reasons why incorporating a budget for Mastercard AN 4569 compliance is not just a necessity, but a strategic move for financial institutions.
Mastercard AN 4569 brings forth revised standards that demand enriched payment data presentation. From providing detailed merchant information to company logos, compliance is non-negotiable. Allocating a dedicated budget ensures a seamless transition, avoiding potential pitfalls associated with non-compliance.
4 Reasons to allocate budget
Enhancing trust and loyalty
Investing in AN 4569 compliance builds customer trust. Enriched transaction data fosters transparency, empowering users to identify purchases easily, leading to increased satisfaction and reduced disputes.
Note: A US market study revealed that 96% of consumers want more details to help them easily recognize and track purchases.
Mitigating risks and decreasing costs
A budget for AN 4569 compliance is a proactive measure to mitigate risks, but also save money in the long run. Comprehensive compliance avoids mistakes, safeguards against disputes, translating to reduced administrative burdens and costs.
Note: As much as 25% of all transaction disputes could be avoided by delivering more details.
Competitive edge
AN 4569 compliance offers an edge. Institutions allocating resources show a commitment to optimal user experience, setting them apart as leaders. This leads to more customer engagement and long-term satisfaction.
Scope of the budget
Whether opting for an in-house solution or leveraging third-party expertise, the budget allocation is an important backbone to the entire process. Developing an internal solution may seem financially enticing initially, but practical considerations often reveal the cost-effectiveness and efficiency of external options.
The budget size becomes a strategic tool in addressing the time-consuming nature of in-house development, where months may be required, versus the swift deployment achievable with third-party solutions in a matter of weeks.
To give you a rough idea about the budget scope - third party solutions are billed per number of enriched transactions. The monthly fee ranges from €1k to €20k per month. The lower tier being usually billed to smaller neo banks and the higher tiers for bigger banking groups.
With third-party you can easily go beyond the minimum requirements and instantly achieve additional product value.
Incorporating a budget for Mastercard AN 4569 compliance is a strategic move with many angles to consider. Beyond regulations, it builds trust, mitigates risks and provides a competitive edge. It is why institutions embracing this approach shape the future of digital transactions.
Appendix A: Details of scheme compliance requirements
Sourced from AN4569 Revised Standards for Mastercard Rules (published 4 April 2023)
Enhanced Merchant Data. Effective 14 October 2023, an Issuer in Albania, Andorra, Austria, Belgium, Bosnia, Bulgaria, Channel Islands, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Gibraltar, Greece, Hungary, Iceland, Ireland, Isle of Man,
Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine, United Kingdom or Vatican City must provide to a Cardholder enhanced Merchant data, when available, to help the Cardholder recognize a Transaction when it is queried by the Cardholder. Such enhanced Merchant data includes, when available, without limitation, the Merchant’s public facing or ‘doing business as’ name, location, contact details and logo. The Issuer must provide the enhanced Merchant data via the Issuer’s banking application, mobile wallet, Internet banking interface, or other digital means that provides at least equivalent ease and accessibility for the Cardholder.
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