Payment Industry Blog

Have you ever hesitated to go into a car dealership for fear of being mobbed by hungry salesmen? Bank account holders feel the same way about banks that are too aggressive with cross-selling efforts. Rather than taking a scatter-shot approach that catches customers in the crossfire, banks should target those customers who might buy the product.

Innovative REST API service, Tapix, announces a partnership with Bitpanda, a leading cryptocurrency and investment platform, to fuel their transaction history with enriched payment data.

Cleaning data from payment transactions was initially an painstaking manual task. Seven years ago, we were learning to understand data, googling and searching the web for data. We started with a few thousand enriched transactions a month, but gradually we algorithmized the manual work and built our data engine. Today, we process thousands of times more transactions with a huge degree of automation.